The best laid plans of mice and men often go awry.

This quote, from a poem by Robert Burns, basically means to expect the unexpected.  Have a plan B ready.

It’s a well-known saying.  So why then, if we know that even the most detailed and thought out plans will have flaws, do we typically only expect best case scenario?  We shouldn’t be surprised when something goes wrong.  When planning ahead, spend extra time and think through all scenarios.

What is best case scenario?  What is worst case scenario?  What is the most likely outcome?  How will the client react – and what’s our response to that reaction?

This is why having your desired outcome in mind is so important.  When your plan goes astray – and it usually will – your planning and end goal will help you focus and think on your feet.